Fashion clothes

https://www.youtube.com/watch?v=2UiX_dk1c_M&feature=youtu.be

Burberry

Burberry  has 156 years of history, is a strong British style of famous brand, has long become a luxury, quality, innovation and timeless classic synonymous with its brand identity worldwide reputation as a windbreaker. In Burberry , chief creative director Christopher Bailey leading creative concept, the brand continues to advance with the times. At the same time modern and express my respect for truth, but also inherited the initial values ​​and in 1856 founded the brand has tradition.

Chinese play a significant role in most of Chinese consumers Which contribute Burberry30% of revenue
According to statistics, as of six months before March 31, 2014, the Burberry retail and wholesale revenue in the Asia Pacific region for 516 million pounds, the actual growth of 19%. Very traditional British-style luxury brands - Burberry (Burberry) plans to add three stores in Shanghai and on yesterday's forum, Burberry CEO Angela Ahr

endts said, "We found Bo Bailey (Burberry) consumers are mainly young and new generation. younger is what we focus on training the direction of the Burberry brand consumer groups. "
"By 2015, outbound Chinese tourists will reach 100 million people, many of which are among our potential customers, so we also plan to provide Mandarin VIP service overseas in Burberry stores. Meanwhile, for the Chinese young people are increasingly interested in online shopping features, we will make the appropriate construction site. "Angela said.



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Post 3 KENZO

Since 2011, Humberto Leon and Carol Lim have taken over the creative direction of KENZO. Thanks to their new vision, the label has revived the spirit at the origin of its success.
Founders of the concept store « Opening Ceremony », launched in September 2002 in New York and creators of the eponymous label, Humberto Leon and Carol Lim are now at the helm of KENZO, aiming to inject their original energy into Parisian fashion.

At the core of their approach, there is a love for travel, culture and fashion that manifests in all that they do. At Opening Ceremony, they successfully combine up-and-coming brands as well as established labels, while defying the standard expectations of the moment. In the image of young Kenzo Takada, who managed to cleverly upset the codes of the 70's, this new creative duo breaks away from the expected. Driven by the environment of the 21st century, they consider the KENZO style like a game with resolutely personal rules.

Originally from Japan, Kenzo dreamed of coming to Paris. His wish became a reality in 1970 when he opened his first boutique, « Jungle Jap », located Galerie Vivienne. Right from the start, he offered a different vision from the establishment of Parisian couture and the closed creative universe at that time. Visionary and surrounded by an exciting group of friends, he anticipated a free global spirit.
Both from California with Asian origins, Humberto Leon and Carol Lim want to take advantage of all creative aspects of the world around them. Collaborating with avant-garde artists, musician, actors, designers and many others, they have brought to Paris a unique twist.

Their spontaneity and experience are indispensable to fashion at this moment.
Their mission at KENZO is to instill a real joy of living and convey a new freshness to the brand, while at the same time continuing to surprise and to shake up the ‘jungle' of fashion

FRANK  ShaoFeng Ye

H&M

H & M was founded in 1947 by Egrlin Persson in Sweden. Today, H & M stores have been spreaded around the world over 1500 sales of apparel, accessories and cosmetics.  old H & M store is the world's first H & M store in city street in Sweden. H & M brand name is a merger of "Hennes" (Swedish "she" means) Women and "Mauritz" men's brand, then, creating the first name called H & M. "Heart of a" concentration of superior resources, focusing on casual clothes.

During from three to five years, the last stage is to focus on the Chinese mainland market, not easily, not vanity to explore the international market, only after the establishment of the domestic market leadership and stability, will consider expanding overseas markets.





H & M focuses on the age 18 to 25-year-old young, never easily change style. Open the page of 80% of Europeans wardrobe, you will find H & M's Logo; walk in Paris or New York's most bustling commercial street, you will be able to see the H & M store in the mad rush of the crowd. No doubt your eyes, H & M has stores in 28 countries on three continents, in the year 2006, H & M's sales totaled 80 billion, is a real super apparel giant.

The secret of success H & M in addition to its advanced marketing strategies and accurate market positioning, but also inseparable from its top designers who teamed up with the powerful. 2005, H & M invited the dean level fashion guru, Karl Lagerfeld from Chanel, and cooperation between them set off huge waves in the fashion industry. Because the price of the original design guru, now everyone can afford, and young people are to be put on printed with Karl Lagerfeld For H & M Logo clothes and ecstatic. After Karl, H & M has brought in star fashion designer Stella McCartney and genius-level duo Viktor & Rolf launched like a limited series like haute couture fashion, consumers can see a lot of fine details of the design and processing, with the same name and their brand contrast, a little more popular feeling, and a rich family. So even triggered a brand Fans who lined up all night to buy, the product one day sold out the unprecedented spectacular.

Now, H & M's collaboration with designers rose to more joint Madonna and Kylie Minogue two world super star in the design and endorsement line M by Madonna and H & M Loves Kylie two series. Even more exciting is that you no longer have to buy into these two series of costumes and look forward to a business trip abroad, China's first H & M store has kicked off a high-profile Huaihai Road in Shanghai, China's second H & M stores also in Chunxi Road open for business. Estimated that in the future, when they open the Chinese fashion wardrobe, you will invariably find that familiar and lovely English Logo - H & M!

made by Ray

Post2 FENDI

Fendi is an Italian luxury fashion house whose specialities include leather goods, fragrances, eyewear, timepiecesand writing instruments. The company is well known for its "baguette" 

It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome; but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director. In 2014, Fendi started making plans to use drones to show its catwalk fashions.

Fendi invested more than 2 million euros (approximately $2.7 million) to help restore the Trevi Fountain in Rome designed by Nicola Salvi in 18th century. The restoration works started June 2014. “It’s about tying us with a city that makes millions of people dream,” Fendi CEO Pietro Beccari said. 

Fragrances

Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August 2010

Eyewear

Fendi's eyewear line is licensed to Marchon Eyewear and includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Frank  ShaoFeng Ye

cloth Post 3: Paul Homme

Post 3: Finally, I will talk about Paul Homme, Paul Homme and Calvin Klein is famous international brands, it colorful, young, cute, stylish attracting avid fans. Currently, Paul Homme become a global epidemic Tide brand,Paul Homme"Julius" cartoon characters have appeared in clothing, shoes, children's shoes, lingerie, swimwear, sleepwear, furniture, watches, sunglasses, children's clothing, children's cartoon books and children on bicycles and other products. Paul Homme commodities has also been all over the United States, Canada, Europe, Middle East, Australia, Hong Kong, Taiwan, Korea, Japan, Malaysia, Singapore, Thailand, China and other sales (more than 2000 stores worldwide).Paul Homme successfully implanted a variety of merchandise hit television works, become the darling of many stars, popular around the world. Movie: for example, "ace spy / second to the third episode," "American Pie / first to the second episode," "fake dad", "Xiaojiehaola." TV series: for example, "Full House," "Love in the Sun Moon Lake" and so on. Americas from Britney Spears, Christina Aguilera, to Asia Song Hye Kyo, Cecilia Cheung and other stars are Paul Homme super fans.In the beginning only a small scale, there really is a great "monkey business"! A one million U.S. dollars in sales to create a degree of popular accessories company. This image is quite mouth monkey attract the younger generation, commodity popularity around the world. Movies like "Austin Powers / second to the third episode," "American Pie / first to the second episode," "fake dad", "Xiaojiehaola." TV's MTV, E!, DHARMA AND GREG, MAD TV, ALLY MCBEAL. Theme of popular magazines like SEVENTEEN, VOGUE, INSTYLE, GLAMOUR, W and so can find the traces of it.
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cloth post 2: Lee

Post 2: Next I will talk about Lee, which founded in 1889 is a famous American jeans brand, the pursuit of practical and fashion, creating a classic suspenders dungarres, producing the world's first zipper jeans, with its pioneering and classic design, LEE jeans classic jeans altar and authority, known as one of the world's three major jeans brands. and many young people like it.
The main contribution to the history of jeans, is to break the monopoly of men. It established a successful men's denim market for denim series debut has laid a good foundation. 1949, LEE launch women's jeans, and then set off a wave of women wearing jeans. 1975, LEE brand new "FitForGirls" women's jeans series began production.
LEE's long history makes it one of the mainstream of American jeans, its products, whether from traditional or avant-garde point of view, have to maintain a certain standard and value. In the United States, the three traditional denim brands are Levi (Levi's), Wrangler and LEE, late rise CalvinKlein fashion denim brands such is considered to be the difference between traditional cowboy. Among these, the oldest Levi's, Wrangler cowboy style of the most full-bodied, LEE is the best-selling, most widely popular. LEE's models for the crowd always wider age span relatively large, so the most natural customer base.
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