Burberry

Burberry  has 156 years of history, is a strong British style of famous brand, has long become a luxury, quality, innovation and timeless classic synonymous with its brand identity worldwide reputation as a windbreaker. In Burberry , chief creative director Christopher Bailey leading creative concept, the brand continues to advance with the times. At the same time modern and express my respect for truth, but also inherited the initial values ​​and in 1856 founded the brand has tradition.

Chinese play a significant role in most of Chinese consumers Which contribute Burberry30% of revenue
According to statistics, as of six months before March 31, 2014, the Burberry retail and wholesale revenue in the Asia Pacific region for 516 million pounds, the actual growth of 19%. Very traditional British-style luxury brands - Burberry (Burberry) plans to add three stores in Shanghai and on yesterday's forum, Burberry CEO Angela Ahr

endts said, "We found Bo Bailey (Burberry) consumers are mainly young and new generation. younger is what we focus on training the direction of the Burberry brand consumer groups. "
"By 2015, outbound Chinese tourists will reach 100 million people, many of which are among our potential customers, so we also plan to provide Mandarin VIP service overseas in Burberry stores. Meanwhile, for the Chinese young people are increasingly interested in online shopping features, we will make the appropriate construction site. "Angela said.



made by Ray