H&M

H & M was founded in 1947 by Egrlin Persson in Sweden. Today, H & M stores have been spreaded around the world over 1500 sales of apparel, accessories and cosmetics.  old H & M store is the world's first H & M store in city street in Sweden. H & M brand name is a merger of "Hennes" (Swedish "she" means) Women and "Mauritz" men's brand, then, creating the first name called H & M. "Heart of a" concentration of superior resources, focusing on casual clothes.

During from three to five years, the last stage is to focus on the Chinese mainland market, not easily, not vanity to explore the international market, only after the establishment of the domestic market leadership and stability, will consider expanding overseas markets.





H & M focuses on the age 18 to 25-year-old young, never easily change style. Open the page of 80% of Europeans wardrobe, you will find H & M's Logo; walk in Paris or New York's most bustling commercial street, you will be able to see the H & M store in the mad rush of the crowd. No doubt your eyes, H & M has stores in 28 countries on three continents, in the year 2006, H & M's sales totaled 80 billion, is a real super apparel giant.

The secret of success H & M in addition to its advanced marketing strategies and accurate market positioning, but also inseparable from its top designers who teamed up with the powerful. 2005, H & M invited the dean level fashion guru, Karl Lagerfeld from Chanel, and cooperation between them set off huge waves in the fashion industry. Because the price of the original design guru, now everyone can afford, and young people are to be put on printed with Karl Lagerfeld For H & M Logo clothes and ecstatic. After Karl, H & M has brought in star fashion designer Stella McCartney and genius-level duo Viktor & Rolf launched like a limited series like haute couture fashion, consumers can see a lot of fine details of the design and processing, with the same name and their brand contrast, a little more popular feeling, and a rich family. So even triggered a brand Fans who lined up all night to buy, the product one day sold out the unprecedented spectacular.

Now, H & M's collaboration with designers rose to more joint Madonna and Kylie Minogue two world super star in the design and endorsement line M by Madonna and H & M Loves Kylie two series. Even more exciting is that you no longer have to buy into these two series of costumes and look forward to a business trip abroad, China's first H & M store has kicked off a high-profile Huaihai Road in Shanghai, China's second H & M stores also in Chunxi Road open for business. Estimated that in the future, when they open the Chinese fashion wardrobe, you will invariably find that familiar and lovely English Logo - H & M!

made by Ray